The Burj Dubai Project: A Symbol of Economic Strength or a Monument to Hubris?

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Case Details:

Case Code : PROM007
Case Length : 17 Pages
Period : 2001-2004
Organization : Eiffage TP
Pub Date : 2006
Teaching Note : Not Available
Countries : France
Industry : Construction

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction

On January 4, 2010, Dubai inaugurated the world's tallest building, after renaming it as Burj Khalifa in honor of Sheikh Khalifa Bin Zayed Al Nahyan -- who had ruled Abu Dhabi since 2004 and was also President of the United Arab Emirates (UAE) (See Exhibit I for a picture of the Burj Khalifa). The building, which till then, had been called Burj Dubai, was renamed after Dubai received a US$ 10 billion lifeline from Abu Dhabi to deal with the financial crisis that it was facing.

Mohammed Ali Alabbar (Alabbar), Chairman of Emaar Properties PJSC (Emaar), a Dubai-based company responsible for constructing the tower, said that the height of the building was 828 meters (2,717 feet).

The tower was the tallest building in the world, as it exceeded all the criteria listed by the Council on Tall Buildings and Urban Habitat (CTBUH)⁴ in ranking the height of buildings. The criteria included the height to architectural top of the building, height to highest occupied floor, and height to tip of spire/antenna.

The Burj Dubai project was conceptualized in 2004 by the Dubai government and Emaar. By building the world's tallest tower, Dubai wanted to draw the attention of the world to itself and consolidate its position as a major business and tourist hub in the Middle East...

Excerpts >>

4] CTBUH, founded in 1969, is an international body that catalogs the world's tallest structures. It is a non-profit organization that publishes newsletters, journals, guidebooks, reference manuals, etc.


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